Cut to the Blog

Our styling solution leverages the latest advancements in artificial intelligence and other technologies to bring smart, personalized recommendations to your shoppers, helping them find the ideal cut and fit from your Catecut-enabled online store’s inventory. Our retailer data dashboard also gives you valuable insights into your customers’ shopping habits, preferences, clothing needs, and where you may have gaps in your inventory offering. 

Like our technology, the goal for Cut to the Blog is to share insights and best practices from the wardrobe styling profession, as well as helpful information and news from our team. 

Lack of standardized sizing and each shopper's unique body structure impacts online shopping confidence, leading to the practice of bracketing.

Understanding Bracketing in Apparel Retail: The Impact of Consumer Confidence

Bracketing occurs when shoppers order multiple sizes of the same garment, with the intention of returning the sizes that do not fit. Sizing inconsistencies leave shoppers feeling like bracketing is their only choice.This exponentially growing consumer behavior creates both a logistical headache for retailers and contributes to increasing garment waste in the fashion industry. Alongside consumer confidence, consumer knowledge of how the cut and fit of a garment fall on or envelope different body structures play a crucial role in mitigating bracketing behavior and stoking buyer confidence.

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A model is being fitted by a stylist and tailor with a top that has a crew neckline. Catecut AI-powered styling solution for online retailers.

Why cut and fit matter

Understanding the cut and fit of clothing is essential for every shopper, especially in today’s diverse online apparel retail landscape. With varying body shapes and sizes, finding the right fit can be a challenge, leading to cart abandonment and increased returns. Discover how the right garment attributes can accentuate your shopper’s best features and boost shopper confidence. Learn about the difference between cut and fit, and how innovative solutions like Catecut’s AI-powered styling solution can help your customers navigate making the best wardrobe choices effortlessly. Say goodbye to endless scrolling and hello to personalized shopping experiences that celebrate your shoppers’ unique bodies and get them in the clothing from your inventory that are right for them.

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Catecut founders appear on Icelandic national news site Visir

Catecut on Visir Icelandic News

Catecut stofnendur, Heidrun Sigfusdottir og Anna Gunnarsson, deila áhugaverðum innsýn um nýjustu þróun í íslenskri tækni í viðtali við Rakel Sveinsdottir fyrir Visir. Þær ræða um hvernig hugmyndin að Catecut kom til, áskoranirnar sem þær hafa staðið frammi fyrir og framtíðarsýn þeirra fyrir fyrirtækið. Þeirra leiðangur í heimi nýsköpunar er ekki aðeins innblástur heldur einnig mikilvægt innlegg í íslenskt atvinnulíf. Ekki missa af tækifærinu til að kynnast þessum framsýnu konum og þeirra áhrifum á tækniheiminn. Lesið meira um hvernig Catecut er að breyta leiknum!

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Catecut launches on Icelandic apparel designer and retailer Brá verslun online store.

Catecut launches on Brá verslun

Catecut, the AI-powered styling solution for online apparel retailers, has officially launched on Icelandic designer Brá verslun’s online store. Shoppers can now “try stylist” to discover the perfect fit from Brá verslun’s unique inventory, enhancing their online experience with personalized recommendations, similar to the custom experience shoppers can enjoy at the store in Reykjavik. With the alarming rise in clothing returns due to poor fit globally, Catecut aims to tackle this issue head-on, leveraging advanced AI technology to analyze garment styles and cuts. Join us as we explore how this collaboration is set to transform e-commerce and help customers look and feel their best in perfectly fitting clothes.

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