Catecut at CIFF
Heading to CIFF – Copenhagen International Fashion Fair? We are too! We are excited to head to CIFF- Copenhagen International
Cut to the Blog
Our styling solution leverages the latest advancements in artificial intelligence and other technologies to bring smart, personalized recommendations to your shoppers, helping them find the ideal cut and fit from your Catecut-enabled online store’s inventory. Our retailer data dashboard also gives you valuable insights into your customers’ shopping habits, preferences, clothing needs, and where you may have gaps in your inventory offering.
Like our technology, the goal for Cut to the Blog is to share insights and best practices from the wardrobe styling profession, as well as helpful information and news from our team.
Sales are up in fashion retail, but apparel returns are up too
A sharp increase in returns management spending in 2024 means apparel returns are cutting more deeply into overall per-sale revenue. Current solutions aren’t solving the returns problem, and in fact, may be increasing the consumer behavior of bracketing. The biggest gap in solving the returns problem, is addressing the mismatch between a garment’s cut and fit, and the shopper’s body structure.
Understanding Bracketing in Apparel Retail: The Impact of Consumer Confidence
Bracketing occurs when shoppers order multiple sizes of the same garment, with the intention of returning the sizes that do not fit. Sizing inconsistencies leave shoppers feeling like bracketing is their only choice. This creates both a logistical headache for retailers and contributes to increasing garment waste in the fashion industry.
Why cut and fit matter
Understanding the cut and fit of clothing is essential for every shopper, especially in today’s diverse online apparel retail landscape. With varying body shapes and sizes, finding the right fit can be a challenge, leading to cart abandonment and increased returns. Discover how the right garment attributes can accentuate your shopper’s best features and boost shopper confidence. Learn about the difference between cut and fit, and how innovative solutions like Catecut’s AI-powered styling solution can help your customers navigate making the best wardrobe choices effortlessly.
Catecut on Visir Icelandic News
Catecut founders, Heidrun Sigfusdottir and Anna Gunnarsson were interviewed by Vísir’s Rakel Sveinsdottir discussing Catecut’s AI-powered styling solution for fashion retail e-commerce.
Catecut launches on Brá verslun
Shoppers of Brá verslun can “try stylist” to discover the perfect fit from Brá’s unique inventory, enhancing their online experience with personalized recommendations, similar to the custom experience shoppers can enjoy at the store in Reykjavik.