Cut to the Blog

Our styling solution leverages the latest advancements in artificial intelligence and other technologies to bring smart, personalized recommendations to your shoppers, helping them find the ideal cut and fit from your Catecut-enabled online store’s inventory. Our retailer data dashboard also gives you valuable insights into your customers’ shopping habits, preferences, clothing needs, and where you may have gaps in your inventory offering. 

Like our technology, the goal for Cut to the Blog is to share insights and best practices from the wardrobe styling profession, as well as helpful information and news from our team. 

Catecut attended CIFF 25 in Copenhagen to ID trends and meet retailers.

Key Insights and Trends From Retail Fashion at CIFF

Discovering 1200+ Brands at CIFF 25: Key Insights on Fashion and Retail Trends from the show floor: many brands and retailers still manually input data or rely on basic descriptions provided with their Shopify setup.

This is where our custom AI models excel. Retailers send their product images via API or other methods, and our AI models analyze, tag, and categorize each item, sending this information back to retailers to enhance their product descriptions (in multiple languages!), boosting on-site filtering and search, as well as SEO/GEO to attract new traffic.

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Meet Catecut founder & ceo, Heidrun Sigfusdottir, at CIFF- Copenhagen International Fashion Fair, 28-30 January 2025.

Catecut at CIFF

Heading to CIFF – Copenhagen International Fashion Fair? We are too!  We are excited to head to CIFF- Copenhagen International

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fashion apparel retail rack with shopping bags stacked in front to demonstrate sales are up in retail and how catecut can reduce returns

Sales are up in fashion retail, but apparel returns are up too

A sharp increase in returns management spending in 2024 means apparel returns are cutting more deeply into overall per-sale revenue. Current solutions aren’t solving the returns problem, and in fact, may be increasing the consumer behavior of bracketing. The biggest gap in solving the returns problem, is addressing the mismatch between a garment’s cut and fit, and the shopper’s body structure.

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A model is being fitted by a stylist and tailor with a top that has a crew neckline. Catecut AI-powered styling solution for online retailers.

Why cut and fit matter

Understanding the cut and fit of clothing is essential for every shopper, especially in today’s diverse online apparel retail landscape. With varying body shapes and sizes, finding the right fit can be a challenge, leading to cart abandonment and increased returns. Discover how the right garment attributes can accentuate your shopper’s best features and boost shopper confidence. Learn about the difference between cut and fit, and how innovative solutions like Catecut’s AI-powered styling solution can help your customers navigate making the best wardrobe choices effortlessly.

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Catecut founders appear on Icelandic national news site Visir

Catecut on Visir Icelandic News

Catecut founders, Heidrun Sigfusdottir and Anna Gunnarsson were interviewed by Vísir’s Rakel Sveinsdottir discussing Catecut’s AI-powered styling solution for fashion retail e-commerce.

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