What is AI Vision (Computer Vision, Image Prediction)? Why Is Highly Trained AI Important In Fashion Retail?
Think of AI Vision like the eyes and brain to your backend e-commerce processes. It allows for software to “look at” images or videos and understand what’s in them—just like humans do, except the analysis output can be vast and instant.
General AI Vision (AI models) can analyse and interpret an image with, say, a jacket, and return simplified attributes of that jacket.
However, highly-trained AI goes deeper, understanding that jacket in detail, down to:
🧥 The type of jacket, and its collar and lapel
👗 The silhouette or structural details (e.g. closures, fit, seam type, sleeve, cuff)
👖 The material (e.g., waxed cotton vs. denim vs. leather)
🌻 The pattern (e.g., plaid, floral, solid)
🎨 The color palette
🪩 Even styling cues (e.g., business vs. casual vs. formal)
But, why does AI Vision matter for fashion retail?
For executives, merchandisers, and e-commerce managers, this is a game changer because it provides their teams with:
🏷️ Faster tagging and categorization of thousands of products
🔎 More accurate filtering and search results for shoppers (“show me high-rise flared jeans”)
🫶 Better recommendations (based on style, not just keywords)
ℹ️ Richer product descriptions and SEO (AI can generate content from image analysis)
🛍️ Higher discoverability and conversion—products show up where they should
Catecut built it’s own, custom AI Vision models. It leverages known general models to do initial categorisations, then uses its powerhouse proprietary AI to interpret clothing and jewelry within product imagery, identifying design attributes and structural details, spinning those details back out to a brand or marketplace’s online store to fully populate the store’s product pages with accurate, engaging information to best inform shoppers.
Catecut offers the ability to leverage longer descriptions and shorter descriptions, depending on the preferences of your brand, whether you offer stunning clothing collections or fine jewelry. Behind your fully populated product pages, your online store is simultaneously enriched with the search data and tags needed to make shopping on your store more precise and to draw new shoppers in. We know brands and marketplaces are on hunt for AI Vision to make e-comm more efficient. Often times, large language models and image vision solutions promise more than they can deliver. Our AI models are specifically hand-trained on the multitude of design elements of clothing and accessories.
We offer the granular identification you’ve been searching for, alongside the instant and fully populated product pages you need to get your products onto your store faster, leading to sales and searchability in seconds.
That’s what sets us apart!
