ABOUT Catecut

Built by a fashion founder, for fashion brands.

Catecut helps fashion and jewelry brands make every product easy to find. It scores each product page, fills in the details shoppers search and filter by, and writes the content in the brand's own voice.

Heiðrún Ósk Sigfúsdóttir, founder of Catecut
Our founder

Heiðrún Ósk Sigfúsdóttir

Heiðrún founded Catecut after seeing firsthand how hard it was to keep product content up to date while running her own fashion brand.

Before Catecut, she founded the sustainable fashion brand Dimmblá, researched the brand image of Magasin du Nord in Denmark, and managed product information at Össur, a global leader in orthopaedics. She holds a Master's degree in Business from the University of Iceland.

Founder of DimmbláResearch: brand image of Magasin du NordProduct information at ÖssurMaster's in Business, University of Iceland
★Iceland Innovator of the Year, Nordic Women in Tech Awards 2025
How we think about product pages

Understand the product first. Then write.

It starts with the product

Catecut reads each product image the way a fashion buyer would: silhouette, fit, neckline, sleeves, waist details, fabric, color and design features.

It sounds like you

Catecut learns your brand voice from your website, so titles, descriptions, SEO and tags read like your team wrote them.

You stay in control

Nothing changes on your store until you review it. Catecut never contradicts your own product text and keeps your own tags.

Catecut in numbers

Real usage across the Catecut platform.

53,478+products processed
1,098+hours saved on copywriting, tagging and publishing
<1 minaverage time to a complete product page

What's your score?

Install Catecut to score every product in your store and fill in the missing content in your brand voice. Free for 7 days.